October 27th, 2010
After serious deliberation the Art in the Park Committee has made the decision to hold a GALA EVENT for the 2011 Festival on FRIDAY EVENING 4th March 2011 at 6.30p.m.
Discussions with various galleries re evening function vs breakfast function show that an EVENING FUNCTION would be the better option. It was felt that on a Saturday morning 8.30a.m. people are either on their way to sports events, shopping, gardening or plain and simply having a lazy start to the day.
Whereas at an evening function where invited guests can don “glad rags”, have a couple of glasses of wine and delicious nibbles with soft background music, while enjoying the privilege of a preview, being able to study all the art on display and purchase artwork in a peaceful and quiet environment, is definitely the more attractive option.
This does mean that all artworks must be in place BY 6p.m. on Friday evening 4th March 2011. The display stands will be ready for hanging from 3p.m. on Friday and although no vehicles will be allowed into the village, the committee is planning to have volunteers on hand to assist with carrying work from the entrance gate to the village and into the display areas. (Not with hanging however!)
Heavy work, such a sculptures etc., will possibly be able to be delivered to the Sculpture Park by vehicle, under supervision, using a separate entrance. We are negotiating this with Shantytown. OR the work could possibly be delivered on Thursday evening from 5p.m. As you know, Shantytown is securely locked and has security cameras overnight, so work will be completely safe for the entire weekend.
Artists are requested to be in attendance at the event, to meet the guests and be willing to discuss their artwork with potential buyers. Committee members will be available to package sold items on Friday evening.
We are sure all artists are going to find the above acceptable in view of the fact that a Gala Event is being hosted on their behalf and in their best interests.
Our research has shown that in some instances 30% of total sales take place at gala events. We are hoping this will apply to our event!
IN ADDITION: On Saturday and Sunday all day (10a.m. – 4p.m.) there are going to be some WHITE GLOVED attendants on hand to assist with the packaging of sold items, walking the buyer to the Eftpos machine and on to the exit from the venue, then back to the seller with the Eftpos slip. Not only is this going to make things MUCH easier for the artist, but it is going to add a more professional touch to the whole sale.
Packaging will take place in the store room between the two exhibition halls.
The passageway between the 2 exhibition halls is going to be brightly lit and appear festive, making it far more attractive for viewers to continue through it to the 2nd exhibition hall.
The visitor flow is going to be ONE WAY – arriving in via the Gold Nugget Bar and exiting from Welshman’s Hall.
As a committee we have devoted long hours to plotting and planning to make this event far more professional! We trust you will all enjoy the NEW Art in the Park experience.
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